WordPress has the best Church templates, on the internet.
A smart church WordPress theme with real-time homepage builder.
In addition to supporting sermons with audio and video support, series, speakers, books, etc., Resurrect and the other themes by churchthemes.com have a template that assists with automatically listing your ministries. Your church can also launch a blog, setup online giving, show photos and list multiple campuses.
High-resolution displays which are now becoming popular. A church theme has to be specially. nothing looks better than the sharpness of a new church website using a Retina-ready WordPress theme on a modern screen.
WordPress is an excellent CMS for congregations. It’s come a long way from its beginnings as a blog platform, and offers many customizations (plugins) which allow for expanded functionality. Many web hosting companies provide WordPress as part of their hosting package.
WordPress template for congregations which will include suggestions for menu structure and content based upon our research, testing, and feedback.
WordPress theme designed for churches, and the theme’s website has information on complementary plugins. You can filter WordPress themes to find others that feature both “accessibility-ready” and “responsive-layout.”
WordPress is incredibly popular, so themes, plugins, and online support are easy to come by. Migrating to WordPress from a hand-coded site might involve a lot of cutting and pasting, but the rewards to the congregation in ongoing flexibility and ease-of-maintenance are worth considering.
Teaching yourself SEO can be a challenging, but it isn’t impossible.
Website Design & Development
You will need, at the minimum, a basic understanding of HTML and the components of a web page
- Web Page Development: Learn the basic languages needed to create and style webpages such as HTML, Cascading Style Sheets, and Adobe Dreamweaver. Taught in a non-technical and step-by-step manner.
- Web Page Design Using HTML5 and CSS3: Learn how to use HTML5 elements and CSS3 style sheets for responsive web design.
It should come as no surprise the best AdWords tutorials are produced by Google.
The AdWords Fundamentals Study Guide is an online guide designed for those intending to get AdWords certified, but it is also useful to anyone interested in learning AdWords basics.
Some argue that Bing Ads Beat Google AdWords. Regardless, Bing is certainly worth looking into.
Like Google, Bing has developed a comprehensive training program with a pathway to become a Bing Ads Accredited Professional
Content Creation & Optimization
Content is one of three confirmed Google ranking factors. Having a top-notch content marketing program is not a luxury, but a necessity to ensure any measure of organic success.
If you are looking to hone your content marketing skills, check out:
Local SEO: Citation Building & Clean-up
Keep in mind that mobile search is local search. Currently, 50 percent of mobile searches have local intent. That stat could easily go higher.
If you aren’t sure what any of that means or you want to learn more about local SEO, you should investigate:
As Google’s Penguin Algorithm and RankBrain get smarter, my expectation is that “real” editorially given and thematically related links will become even more valuable.
The kinds of links that I’m talking about meet Google webmaster guidelines. They have nothing in common with links “built” using various link schemes.
Beginner’s Guide to Social Media Strategy: This SEJ guide is chock full of best practices and actionable recommendations. What is Social: In this online course, students learn about the goals, structure, and deliverables of social marketing. The Power of Social Media.
Facebook has taken a page from the Google playbook and developed their own elearning and certification programs.
Ads on Instagram
- Instagram Help Center
- Instagram Business Blog
Twitter Ads, Inbound Marketing
- Video Marketing Primer: Learn the basic strategies necessary to develop an online video campaign.
- YouTube Marketing: This guide details the steps for creating.
- Index – Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.
- Crawl – The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).
- Crawler – Automated software that crawls (fetches) pages from the web and indexes them.
- Googlebot – The generic name of Google’s crawler. Googlebot crawls the web constantly.
- SEO – Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
Are you on Google?
Determine whether your site is in Google’s index – Do a site: search for your site’s home URL. If you see results, you’re in the index. For example, a search for “site:wikipedia.org” returns these results2.
If your site isn’t in Google – Although Google crawls billions of pages, it’s inevitable that some sites will be missed. When our crawlers miss a site, it’s frequently for one of the following reasons:
- The site isn’t well connected from other sites on the web
- You’ve just launched a new site and Google hasn’t had time to crawl it yet
- The design of the site makes it difficult for Google to crawl its content effectively
- Google received an error when trying to crawl your site
- Your policy blocks Google from crawling the site
How do I get my site on Google?
Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
We offer webmaster guidelines4 for building a Google-friendly website. While there’s no guarantee that our crawlers will find a particular site, following these guidelines should help make your site appear in our search results.
Google Search Console provides tools to help you submit your content to Google and monitor how you’re doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console5.
Here are a few basic questions to ask yourself about your website when you get started.
- Is my website showing up on Google?
- Do I serve high-quality content to user
You can find additional getting started information on http://g.co/webmasters6
The rest of this document provides guidance on how to improve your site for search engines, organized by topic. You can download a short, printable checklist of tips from http://g.co/WebmasterChecklist7.
An SEO (“search engine optimization”) expert is someone trained to improve your visibility on search engines. By following this guide, you should learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:
- Google 101: How Google crawls, indexes and serves the web8
- Google Webmaster Guidelines9
- How to hire an SEO10
If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
For a detailed rundown on the need for hiring an SEO and what things to look out for, you can read our Help Center article “Do you need an SEO”11
The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap12.
Google also finds pages through links from other pages. See Promote your site later in this document to learn how to encourage people to discover your site.
For sensitive information, use more secure methods
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don’t acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don’t want seen.
In these cases, use the noindex tag if you just want the page not to appear in Google, but don’t mind if any user with a link can reach the page. For real security, though, you should use proper authorization methods, like requiring a user password, or taking the page off your site entirely.
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