How to build a website from scratch

how to build a website from scratch
How to build a website from scratch

Learn how to create a responsive website that will work with  search engine optimization.

First of all It can be wise to draw a layout draft of the page design. HTML is the standard markup language for creating websites,

  • The <!DOCTYPE html> declaration defines this document to be HTML5
  • The <html> element is the root element of an HTML page
  • The <head> element contains meta information about the document
  • The <title> element specifies a title for the document
  • The <meta> element should define the character set to be UTF-8
  • The <meta> element with name=”viewport” makes the website look good on all devices and screen resolutions
  • The <style> element contains the styles for the website (layout/design)
  • The <body> element contains the visible page content
  • The <h1> element defines a large heading
  • The <p> element defines a paragraph
  • Inside the <body> element of our website,  “Layout Draft” 

A header, A navigation bar, Main content, Side content A footer.

A navigation bar contains a list of links to help visitors navigating through your website: A header is usually located at the top of the website (or right below a top navigation menu). for logo or the website name:

<!DOCTYPE html>
<html lang=”en”>
<head>
<title>Page Title</title>
<meta charset=”UTF-8″>
<meta name=”viewport” content=”width=device-width, initial-scale=1″>
<style>
body {
font-family: Arial, Helvetica, sans-serif;
}
</style>
</head>
<body>

<h1>My Website</h1>
<p>A website created by me.</p>

</body>
</html>

A header is usually located at the top of the website (or right below a top navigation menu.

<div class=”header”>
<h1>My Website</h1>
<p>A website created by me.</p>
</div>

A navigation bar contains a list of links to help visitors navigating through your website:

<div class=”navbar”>
<a href=”#”>Link</a>
<a href=”#”>Link</a>
<a href=”#”>Link</a>
<a href=”#” class=”right”>Link</a>
</div>

Create a 2-column layout, divided into a “side content” and a “main content”.

<div class=”row”>
<div class=”side”>…</div>
<div class=”main”>…</div>
</div>

You can use CSS Flexbox to handle the layout:

/* Column container */
.row {
display: flex;
flex-wrap: wrap;
}/* Create two unequal columns that sits next to each other */
/* Sidebar/left column */
.side {
flex: 30%; /* Set the width of the sidebar */
background-color: #f1f1f1; /* Grey background color */
padding: 20px; /* Some padding */
}/* Main column */
.main {
flex: 70%; /* Set the width of the main content */
background-color: white; /* White background color */
padding: 20px; /* Some padding */
}

 

Then add media queries to make the layout responsive. This will make sure that your website looks good on all devices

/* Responsive layout – when the screen is less than 700px wide, make the two columns stack on top of each other instead of next to each other */
@media screen and (max-width: 700px) {
.row {
flex-direction: column;
}
}

/* Responsive layout – when the screen is less than 400px wide, make the navigation links stack on top of each other instead of next to each other */
@media screen and (max-width: 400px) {
.navbar a {
float: none;
width: 100%;
}
}

Now will add a footer.

<div class=”footer”>
<h2>Footer</h2>
</div>

And style it:

.footer {
padding: 20px; /* Some padding */
text-align: center; /* Center text*/
background: #ddd; /* Grey background */
}

Congratulations! You have built a website.

Teaching yourself SEO can be a challenging, but it isn’t impossible.

Website Design & Development

You will need, at the minimum, a basic understanding of HTML and the components of a web page

  • Web Page Development: Learn the basic languages needed to create and style webpages such as HTML, Cascading Style Sheets, and Adobe Dreamweaver. Taught in a non-technical and step-by-step manner.
  • Web Page Design Using HTML5 and CSS3: Learn how to use HTML5 elements and CSS3 style sheets for responsive web design.
  • JavaScript and jQuery: jQuery is among the most popular tools in use today for the design and implementation of JavaScript in web pages. This course will introduce you to the basics of this dynamic cross-browser library.

Google AdWords

It should come as no surprise the best AdWords tutorials are produced by Google.

The AdWords Fundamentals Study Guide is an online guide designed for those intending to get AdWords certified, but it is also useful to anyone interested in learning AdWords basics.

Bing Ads

Some argue that Bing Ads Beat Google AdWords. Regardless, Bing is certainly worth looking into.

Like Google, Bing has developed a comprehensive training program with a pathway to become a Bing Ads Accredited Professional

Content Creation & Optimization

Content is one of three confirmed Google ranking factors. Having a top-notch content marketing program is not a luxury, but a necessity to ensure any measure of organic success.

If you are looking to hone your content marketing skills, check out:

Local SEO: Citation Building & Clean-up

Keep in mind that mobile search is local search. Currently, 50 percent of mobile searches have local intent. That stat could easily go higher.

If you aren’t sure what any of that means or you want to learn more about local SEO, you should investigate:

Link Building

As Google’s Penguin Algorithm and RankBrain get smarter, my expectation is that “real” editorially given and thematically related links will become even more valuable.

The kinds of links that I’m talking about meet Google webmaster guidelines. They have nothing in common with links “built” using various link schemes.

Beginner’s Guide to Social Media Strategy: This SEJ guide is chock full of best practices and actionable recommendations. What is Social: In this online course, students learn about the goals, structure, and deliverables of social marketing. The Power of Social Media.

Social Media

Facebook Ads

Facebook has taken a page from the Google playbook and developed their own elearning and certification programs.

Ads on Instagram

  • Instagram Help Center
  • Instagram Business Blog

Twitter Ads, Inbound Marketing

  • Video Marketing Primer: Learn the basic strategies necessary to develop an online video campaign.
  • YouTube Marketing: This guide details the steps for creating.

Help Google (and users) understand your content

Let Google see your page the same way a user does

When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site’s robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.

Recommended actions:

  • Make sure that Googlebot can crawl your JavaScript, CSS and image files by using the Fetch as Google tool16. It will allow you to see exactly how Googlebot sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.
  • Check and test your robots.txt17 using Google Search Console.

Create unique, accurate page titles

<title> tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> element of the HTML document. You should create a unique title for each page on your site.

HTML snippet showing the title tag

Create good titles and snippets in search results

If your document appears in a search results page, the contents of the title tag may appear in the first line of the results (if you’re unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video18, and this helpful diagram of a Google search results page).

The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

Best Practices

Accurately describe the page’s content

Choose a title that reads naturally and effectively communicates the topic of the page’s content.

Avoid:

  • Choosing a title that has no relation to the content on the page.
  • Using default or vague titles like “Untitled” or “New Page 1”.

Create unique titles for each page

Each page on your site should ideally have a unique title, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use good titles on the mobile versions too.

Avoid:

  • Using a single title across all of your site’s pages or a large group of pages.

Avoid:

  • Using extremely lengthy titles that are unhelpful to users.
  • Stuffing unneeded keywords in your title tags.

Use the “description” meta tag

A page’s description meta tag gives Google and other search engines a summary of what the page is about. A page’s title may be a few words or a phrase, whereas a page’s description meta tag might be a sentence or two or even a short paragraph. Google Search Console provides a handy HTML Improvements report that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also available for <title>tags). Like the <title> tag, the description meta tag is placed within the <head> element of your HTML document.

HTML snippet showing the <meta> description tag

What are the merits of description meta tags?

Description meta tags are important because Google might use them as snippets for your pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visible text if it does a good job of matching up with a user’s query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags19 and better snippets for your users20. We also have a handy Help Center article on how to create good titles and snippets21.

Sample plain blue link search result for "baseball cards"

Best Practices

Accurately summarize the page content

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there’s no minimal or maximal length for the text in a description meta tag, we recommend making sure that it’s long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.

Avoid:

  • Writing a description meta tag that has no relation to the content on the page.
  • Using generic descriptions like “This is a web page” or “Page about baseball cards”.
  • Filling the description with only keywords.
  • Copying and pasting the entire content of the document into the description meta tag.

Use unique descriptions for each page

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn’t feasible. In this case, you could automatically generate description meta tags based on each page’s content.

Avoid:

  • Using a single description meta tag across all of your site’s pages or a large group of pages.

Use heading tags to emphasize important text

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

Best Practices

Imagine you’re writing an outline

Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

Avoid:

  • Placing text in heading tags that wouldn’t be helpful in defining the structure of the page.
  • Using heading tags where other tags like <em> and <strong> may be more appropriate.
  • Erratically moving from one heading tag size to another.

Use headings sparingly across the page

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Avoid:

  • Excessive use of heading tags on a page.
  • Very long headings.
  • Using heading tags only for styling text and not presenting structure.

Add structured data markup

Structured data22 is code that you can add to your sites’ pages to describe your content to search engines, so they can better understand what’s on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.

Image showing a search result enhanced by review stars using structured data.

How can we beat the fact, that company websites have a better ranking on Google search?  Yes, you read that right, and It gets better

Do you want to learn how to build a website?
So you want to build a website?
Want to know more about website building?
Have you wondered why, it’s hard to get on Google search?
Ever noticed how company websites, have it better on Google search?
Don’t you just hate it when, you can’t find your website on Google search?
But wait, there’s more As if that’s not enough, we’re not through yet

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